Given the vast level of knowledge and experience within Murphy, Fabrick worked closely with Murphy’s in-house marketing specialist to gain a thorough understanding of their business and the focal areas they wanted their brand to be aligned with.

We then identified several key personnel, projects and initiatives that represented Murphy in these areas and used this information to devise an intensive PR campaign.

Given Murphy’s low communication profile, Fabrick quickly familiarised trade press journalists with Murphy’s position and aspirations and organised a series of face-to-face meetings involving company representatives.

This was followed up with opportunities to visit some highly challenging projects, giving journalists direct access and a chance to see the complex and innovative approaches Murphy were delivering.

In addition, Fabrick also secured various technical features in key trade publications and advised Murphy how project information could be used for other marketing opportunities outside of PR.